To be successful in today's corporate world, a variety of different competencies are required on the part of the leader. Leadership is the term that is increasingly being used in this context. Here you will learn what leadership means and what makes a manager a good leader.
What is leadership?
Leadership means 'guidance' in German. Harvard professor John P. Kotter introduced the term to distinguish between managers and 'real' leaders. According to his definition, a manager tends to have the tasks of administration and operational control, while the leader acts as a visionary and provides orientation to the employees. In short, managers deal with complicated problems, leaders with complex ones. Leadership in a corporate context focuses on inspiring and motivating other employees with one's own vision. Leadership is not limited to a specific role, but also defines the relationship to, and the influence on others. Leaders have empathy and inspire through words and actions. They exemplify their values and beliefs with their own actions, thus representing integrity. Team building is important to them in order to achieve goals together with other people. A successful leader is able to achieve creativity, innovation and change in the company through inspired employees. Real leaders strive for change, which is why they take on a lot of responsibility and show a corresponding willingness to take risks.
For the success of a company, both managers and inspiring leaders are certainly necessary. Within the framework of a leadership development program, it is possible to develop both leadership roles in a targeted manner. However, simply expecting managers to also fill the role of a leader will not be enough. This is why companies in change processes need to develop their senior executives into real leaders in a leadership training program.
The call for flexibilization has become louder from employers and employees alike in recent years. The Covid19 "pandemic" has seen a rapid increase in the number of employees working from home. Virtual leadership has thus become an everyday requirement but is still a new challenge for some managers. The practical aspects of the task of leading a remote or hybrid team virtually, of successfully holding a meeting or workshop virtually, can be quickly solved with leadership training or coaching. In many companies, however, additional leadership is required: Trust is necessary and must be exemplified by top management to ensure that trust-based working hours and home office work function smoothly. In this sense, a change in corporate culture is a necessary prerequisite for this to happen.
Digitization has found its way into most companies in one form or another. In this context, digital leadership deals with the tasks and tools of leadership. Different leadership approaches are used for these three identified areas: Leading in Digital Transformation, Leading in Digital Companies, and Leading in Startups.
Leadership is the art of leading rather than managing. The ability to see the big picture and positively influence the future direction of the company as a visionary. To create enthusiasm, inspiration and motivation, to show process improvements and to convey a desirable perspective to employees. A specific training for digital leadership as well as your own experience will be helpful in this process.
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