Rhetoric

Whether it's a working lunch, a staff meeting, a presentation or an elevator pitch - public speaking is unavoidable. In our rhetoric seminar, your employees will learn how to speak convincingly and eloquently. Those with eloquent employees have many advantages over their competitors. After all, the art of public speaking contributes significantly to the success of a company. Those who captivate their counterparts or their audience with their speech will achieve more. But not everyone has mastered the art of speaking. The good news is that anyone can become a good speaker and presenter. Of course, this takes practice!

What is rhetoric?

The term "rhetoric" is derived from the ancient Greek 'rhetorike' - meaning 'art of speech'. Nowadays, rhetoric includes self-confident linguistic demeanor, linguistic flexibility, negotiation, argumentation as well as the purposeful use of the spoken word. Good rhetoricians captivate their audiences with convincing speeches and ensure that content remains in the listeners' memory for a long time. Rhetoric provides effective methods and stylistic devices for a convincing speech. The preparation of a convincing speech resembles a creative act. Presence and charisma of the speaker also play a decisive role for the final result. In our rhetoric seminar, participants learn how to convey their message impressively.

How can you improve your rhetorical skills?

Anyone who watches and listens to public speeches quickly realizes that body language, appearance and communication play a key role in presentations and speeches. An upright posture, the right clothing and a confident voice already make up a large part of our impact. Body language, eye contact with the audience and addressing them in a targeted manner are also important - this makes the counterpart more receptive to the respective message. In our rhetoric seminar, participants learn how to present themselves confidently, speak fluently, structure their presentation rhetorically in the best possible way and argue coherently.

The five production stages of a speech

These five stages have not lost their relevance since ancient times:

Inventio:
Also known as the phase of collecting material. The focus is first on the pure topic. Furthermore, one thinks about the assignment to the respective speech genre (persuasive speech, informational speech, festive speech) and about which materials have to be collected in order to fully exploit the topic.

Dispotio:
The outline of the material. Which material goes into the introduction, the main part, and the conclusion? A look at the art of persuasion is helpful here: the "recency effect" from psychology states that, “The last thing said is best remembered by the audience.”

Elocutio:
This step is about spicing up the presentation stylistically and linguistically. Vocabulary, rhetorical stylistic devices, grammatical usage, and audience orientation are revised in this step.

Memoria:
Now the focus is on memorizing the speech. This works particularly well with the help of mnemonics and cue sheets.

Actio:
The last step is the implementation. Now, the non-verbal part of the presentation is worked on. How is the speech delivered? How can facial expressions and gestures be used to support the presentation? How does one's own voice sound? What dynamics arise during the presentation?